Facebook is one of the best platforms for your business to get more sales. Around 60% of the Facebook users learn more about a product on Facebook before actually buying it. Most of these customers even mention that they trust everything they read about a product on Facebook. The increasing popularity of Facebook is the main reason why having more Facebook page reviews is better for your business, which can be managed better with review management software. Most of the customers are actually influenced by Facebook page reviews when buying products from a brand.
But you might have heard about your competitors buying negative reviews for your Facebook page, but those reviews are easy to handle once you know how to use them in a proper way.
Facebook Page Reviews And Star Ratings
If you enable reviews and star ratings on your Facebook page, Facebook allows your customers and visitors to leave a review about your brand or products. You can either get a start rating, or a star rating with an actual written review.
According to Facebook, they have introduced the star rating function to encourage customers to rate local businesses. Customers can use the star rating system to rate the business from 1 to 5 stars, and an average of all the star ratings is displayed on your Facebook page.
Guidelines For Facebook Page Reviews
Facebook has its own page review guidelines. Your customers must follow these guidelines when leaving your business page a review. You can take a look on these guidelines as well and use them to your benefit in order to increase your positive reviews.
These guidelines actually make sure that you receive reviews from actual clients. If a review doesn’t stick to these guidelines introduced by Facebook, you can report it to Facebook and request its removal. Here is a simple layout of a valid customer review.
- It focuses on the products sold by the brand.
- The review must be based on personal experience.
- All the general Facebook guidelines must be followed. For example, the reviews can’t contain any abusive language, bullying, harassment or threats.
If you see any reviews violating or not following any of these points, you can report it and request Facebook to remove it from your page.
Should We Even Enable Reviews?
Reviews can be very attractive and persuasive to your potential customers. So, if you’re a business which strives to provide your customers with quality products and services, you should definitely enable Facebook page reviews to receive positive reviews and endorsements that you deserve.
You can make a nice collection of reviews on your Facebook page even if you already have them on your website. This way, any potential customer that lands on either of these platforms will be able to see the reviews right away.
Getting Reviews On Your Facebook Page
Getting reviews on your Facebook page is a good way of increasing the amount of trust your potential customers have on your business.
If you want to enable reviews on your Facebook page, you’ll have to add a reviews tab to the page.
Here is how you can add a review tab to your Facebook to start getting reviews.
- From your Facebook page, navigate to settings.
- Click on the “Edit Page” option.
- Scroll down and click on the “Add a Tab” option.
- Find the “Reviews” option and click on “Add Tab”.
- Now, click and hold the “Reviews” option and drop it in the place you want it to be.
Enabling Notifications For Reviews
After enabling the Facebook page reviews feature, you may want to respond to every single review that you get on your page. You can do this by enabling the review notification option which shows a notification on your device whenever someone submits a review on your page.
- Here’s how you can enable the notification.
- Navigate to Page Settings> Notifications.
- On this page, select the “Get a notification each time there is activity on your page or an important page update”.
- Make sure your notification settings for the Facebook app are also on.
You can also choose to receive a notification through an email as well. This way, you’ll get a notification whenever there’s a new review on your Facebook page.
Using Facebook with the necessary knowledge and customer review software can turn to be a game changer for your business. Try it!