It’s hard to imagine but there are now roughly more than 3 billion active users across all of the major social networking platforms on the internet today. Facebook is leading the way with more than 2 billion users on the platform itself. Instagram and Snapchat are rapidly growing in size as more users are looking to use their mobile device to connect with others. Where is still one of the most popular around as president Trump uses it to connect with the rest of the world and more than 300 million active members on the platform continue to do the same.
With all of this in mind, why is it so hard to build a positive brand and following on social media when they are already out there? The answer lies within the content you create and how you are promoting it to different audiences. Today we are going to look at three different ways to increase your brand following and how to improve how you look online for social media.
1 – Get Active on All Social Platforms
Just like you likely have your own favorite social networking platform, other people have their preferred one as well. We personally like to use Twitter, but it’s extremely important to make sure you clean up your following so you aren’t sending messages out to spambots and fake accounts. One of the best ways to do this is to so you aren’t sending messages out to spam Bots and fake accounts.
To clean up your social media profiles and followings, simply mass unfollow Twitter users and then refresh your account from zero. This is something that you can also do on Facebook, Instagram, Snapchat and other platforms as well. If you aren’t getting active on each social network, you are simply going to miss out on the different audiences available.simply Mass unfollow Twitter users and then refresh your account from 0. This is something that you can also do on Facebook, Instagram, Snapchat and other platforms as well. If you aren’t getting active on each social network, you are simply going to miss out on the different audiences available.
2 – Brand Your Social Accounts
Facebook, Twitter, and other platforms will set you up with a default background and profile image when you first get started. If you want to gain a loyal and trusted following, it’s important that you brand each of your social profile accounts with a way that matches how your other websites, blogs and personal brand look online. A perfect example of this is to use your logo design as your social profile image or also creating a custom social image background or header to match your theme or business model.
3 – Create a Conversation, Not Just a Message
When creating content for social media and sending a message out to your audience, don’t always focus on a promotional message or just a way to make money. Nobody wants to follow a commercial or advertising account that is just trying to make money off their audience. Be sure to provide value through original resources, fun quotes or pictures your audience might enjoy, or simply asking an open ended question and trying to get some audience feedback.
How to Master the Art of Social Media Etiquette in 2018
By following each of these social media tips, we are confident that you will see improved results and a massive increase in your following and engagement in the process. Most importantly, don’t forget social media is all about having a two-way conversation and not just a method to blast out messages and promotional advertisements to your audience.